Introduction to Our Privacy Commitment
At Technicals® (technicalsco.com), we believe that protecting your personal information is as essential as creating high-performance apparel that seamlessly bridges the gap between outdoor functionality and urban style. Just as our products are designed with meticulous attention to detail, our approach to your privacy follows the same principles of quality, care, and respect.
This Privacy Policy outlines how we collect, use, store, and protect your personal information when you interact with our website, make purchases, or engage with our brand through various channels. We understand that when you choose Technicals® for your apparel needs—from our versatile jackets to comfortable tracksuits, durable coats, and performance shorts—you’re placing your trust in us. We take this responsibility seriously.
Information We Collect
Personal Information You Provide
When you interact with Technicals®, you may voluntarily provide certain personal information that helps us enhance your shopping experience and deliver our services effectively. This information may include:
- Contact details: Name, email address, phone number, and postal address
- Account information: Username, password, and account preferences
- Purchase information: Payment details, billing address, shipping address, and purchase history
- Profile information: Size preferences, style preferences, and demographic information
- Communications: Customer service inquiries, feedback, and survey responses
- Marketing preferences: Newsletter subscriptions and communication preferences
Automatically Collected Information
When you visit technicalsco.com or interact with our digital content, we automatically collect certain information about your device and usage patterns through cookies and similar technologies:
- Device information: IP address, browser type, operating system, and device identifiers
- Usage data: Pages viewed, time spent on the site, links clicked, products viewed, and shopping cart activity
- Location data: General location information based on IP address
- Referral information: How you found our website (search engine, social media, advertising)
- Technical logs: Error reports, performance data, and system functionality information
How We Use Your Information
At Technicals®, we are committed to using your personal information responsibly and transparently. We utilize the information we collect for the following purposes:
Essential Business Operations
- Processing your orders and fulfilling purchases of Technicals® clothing, jackets, tracksuits, coats, shorts, and other products
- Managing your account and maintaining accurate records
- Providing customer support and responding to inquiries
- Verifying your identity and preventing fraud
- Facilitating returns, exchanges, and warranty claims
- Complying with legal obligations and enforcing our terms and conditions
Enhanced Shopping Experience
- Personalizing your shopping experience based on your preferences and past interactions
- Remembering your size, style preferences, and shopping history
- Improving site navigation and product discovery
- Offering relevant product recommendations that match your outdoor and urban lifestyle needs
- Saving shopping cart information between sessions
- Streamlining checkout processes for returning customers
Product and Service Improvement
- Analyzing website usage patterns to enhance user experience
- Identifying trends in product popularity and customer preferences
- Developing new Technicals® products that better meet customer needs
- Testing and optimizing website features and functionality
- Gathering feedback through surveys and reviews
- Addressing technical issues and improving site performance
Marketing and Communication
- Sending you information about new Technicals® products, special offers, and promotions
- Delivering personalized content and recommendations based on your interests
- Inviting you to participate in surveys or provide feedback
- Notifying you about upcoming events, collaborations, or brand news
- Communicating important product information, such as care instructions or product recalls
- Providing seasonal style guides and outdoor activity recommendations
Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Performance of a contract: When processing is necessary to fulfill our obligations under a contract with you, such as when you purchase Technicals® products
- Legitimate interests: When we have a legitimate business interest in processing your information, such as improving our products and services, preventing fraud, and ensuring the security of our website
- Consent: When you have given explicit consent for specific purposes, such as receiving marketing communications
- Legal obligation: When we need to comply with legal requirements, such as maintaining tax records or responding to court orders
Cookies and Similar Technologies
Technicals® uses cookies and similar technologies to enhance your browsing experience and analyze how our website is used. Cookies are small text files stored on your device that help us recognize you when you return to our site and remember your preferences.
Types of Cookies We Use
- Essential cookies: Required for the website to function properly, enabling core features such as secure checkout and account access
- Functional cookies: Enhance your experience by remembering preferences and providing personalized features
- Performance cookies: Collect anonymous information about how visitors use our site, helping us improve functionality
- Targeting/advertising cookies: Help deliver relevant advertisements based on your interests and online behavior
Cookie Management
You can manage your cookie preferences through our Cookie Preference Center, accessible via the link at the bottom of our website. You can also control cookies through your browser settings, though disabling certain cookies may limit your ability to use all features of our site.
Sharing Your Information
At Technicals®, we understand the importance of safeguarding your personal information. We share your data only when necessary and with appropriate safeguards in place:
Service Providers and Business Partners
We may share your information with trusted third parties who assist us in operating our business and serving you better:
- Payment processors who securely handle transaction data
- Shipping and logistics companies who deliver your Technicals® products
- Customer service providers who help address your inquiries
- Marketing and analytics partners who help us understand customer preferences
- IT and cloud service providers who maintain our technical infrastructure
- Professional advisers such as lawyers, accountants, and insurers
All service providers are contractually obligated to protect your information and use it only for specified purposes.
Legal and Business Transfers
We may disclose your personal information in special circumstances:
- When required by law, such as in response to a valid court order or government request
- To protect our rights, privacy, safety, or property
- To enforce our terms of service or investigate potential violations
- In connection with a merger, acquisition, or sale of all or part of our business assets
With Your Consent
We may share your information with third parties when you have given us explicit consent to do so. You can withdraw this consent at any time.
Data Security
Protecting your personal information is a core priority at Technicals®. We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission and storage
- Secure payment processing that complies with industry standards
- Regular security assessments and vulnerability testing
- Access controls limiting data access to authorized personnel
- Employee training on privacy and security best practices
- Incident response procedures to address potential breaches promptly
While we strive to protect your information, no security system is impenetrable. We encourage you to help protect your account by choosing strong passwords and maintaining their confidentiality.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:
- The duration of our relationship with you
- Legal obligations requiring us to keep certain data for specific periods
- Statutes of limitations for potential legal claims
- Industry guidelines and best practices
- The nature and sensitivity of the information
When personal information is no longer needed, we securely delete or anonymize it.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. At Technicals®, we respect these rights and provide mechanisms for you to exercise them:
For European Economic Area (EEA) Residents
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access: Request copies of your personal data we hold
- Rectification: Request correction of inaccurate or incomplete information
- Erasure: Request deletion of your personal data in certain circumstances
- Restriction: Request limited processing of your data in specific situations
- Data portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests or direct marketing
- Withdraw consent: Revoke previously given consent at any time
For California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:
- Know what personal information we collect, use, share, or sell
- Request deletion of your personal information
- Opt-out of the sale or sharing of your personal information
- Non-discrimination for exercising your rights
- Limit use and disclosure of sensitive personal information
For All Visitors
Regardless of your location, you can:
- Update your account information and preferences at any time
- Opt-out of marketing communications by clicking the “unsubscribe” link
- Manage cookie preferences through our Cookie Preference Center
To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. We will respond to all legitimate requests within the timeframe required by applicable law.
International Data Transfers
Technicals® operates globally, which means your personal information may be transferred to, stored, and processed in countries outside your country of residence. When we transfer data internationally, we implement appropriate safeguards to ensure your information receives adequate protection in accordance with this Privacy Policy and applicable data protection laws.
These safeguards may include:
- Standard contractual clauses approved by the European Commission
- Binding corporate rules for transfers within our corporate group
- Compliance with regional certification frameworks, such as the EU-US Data Privacy Framework
- Obtaining your explicit consent for specific transfers
Children’s Privacy
The Technicals® website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take appropriate steps to delete the information.
Third-Party Links and Services
The Technicals® website may contain links to third-party websites, services, or social media platforms that operate independently from us. This Privacy Policy applies only to technicalsco.com and our own services. We encourage you to review the privacy policies of any third-party sites you visit, as we are not responsible for their privacy practices.
Privacy Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. When we make material changes, we will notify you by:
- Posting a notice on our website
- Updating the “Effective Date” at the top of this policy
- Sending an email notification if we have your contact information
We encourage you to review this Privacy Policy regularly to stay informed about our data practices. Your continued use of our services after changes have been made constitutes your acceptance of the revised policy.
Marketing Communications
When you provide your contact information to Technicals®, we may send you marketing communications about our products, special offers, events, and brand news. You can opt-out of these communications at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Updating your communication preferences in your account settings
- Contacting our customer service team
Even if you opt-out of marketing communications, you will still receive transactional messages related to your orders and account.
Your Right to Complain
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. For EEA residents, you can find contact details for your national data protection authority on the European Data Protection Board website.
Conclusion
At Technicals®, we’re passionate about creating high-quality apparel that empowers you to transition seamlessly between outdoor adventures and urban environments. We bring that same dedication and attention to detail to protecting your personal information. By choosing transparent and responsible privacy practices, we aim to build and maintain your trust as we continue to develop innovative products that enhance your active lifestyle.
Thank you for choosing Technicals® for your apparel needs. We value your privacy and appreciate the opportunity to serve you.
